Social Media Marketing

At OwasLo, we know the power of social media in today's digital world. Our Social Media Marketing course equips participants with the skills to create, manage, and execute successful social media campaigns for your brand.

Who Should Attend:

• Marketing professionals responsible for managing social media channels
• Business owners looking to leverage social media for brand awareness and customer engagement
• Sales and customer service representatives who want to connect with customers on social media

Course Curriculum:

• The Social Media Landscape:
  • Explore major social media platforms like Facebook, Instagram, Twitter, and LinkedIn, understanding their unique strengths and target audiences.
• Building Your Social Media Strategy:
  • Learn how to define your social media goals, identify your target audience, and develop a winning social media strategy.
• Content Creation for Social Media:
  • Discover strategies for creating engaging content (text, images, videos) that resonates with your audience on each platform.
• Social Media Management Tools:
  • Learn about using social media management tools to schedule posts, track performance, and analyze results.
• Community Management & Engagement:
  • Develop effective strategies for building a strong online community, engaging with your audience, and responding to comments and messages.
• Social Media Advertising (Optional):
  • Gain insights into utilizing paid social media advertising to reach a wider audience and achieve specific marketing objectives (additional fees may apply).
• Social Media Analytics & Reporting:
  • Understand how to track key metrics like reach, engagement, and website traffic to measure the success of your social media campaigns.
  • Learn how to generate reports to demonstrate the impact of your social media efforts.

Course Benefits:

• Develop Social Media Savvy: Gain the knowledge and skills to navigate different social media platforms effectively.
• Craft Engaging Content: Learn how to create content that captures attention, sparks conversations, and drives results.
• Build Brand Awareness: Discover strategies for increasing brand visibility and recognition on social media.
• Boost Customer Engagement: Develop skills to connect with your audience, build relationships, and foster brand loyalty.
• Measure Your Success: Understand how to track key metrics and analyze data to optimize your social media strategy.

Format:

This course can be delivered in various formats to suit your needs:

• In-person training sessions: Interactive sessions with a qualified social media marketing trainer.
• Online training program: Self-paced learning modules with video lectures, quizzes, and downloadable resources.
• Blended learning: A combination of in-person and online components for a well-rounded learning experience.

Pricing:

• Social Media Marketing: 20,000 LKR per participant (group discounts available)

Additional Information:

• We can customize the course content to focus on specific social media platforms relevant to your business and target audience.
• We offer post-training support to ensure participants can confidently implement their learnings and manage your social media channels effectively.