Digital Marketing Strategy

In today's digital age, a well-defined digital marketing strategy is essential for businesses of all sizes. At OwasLo, we offer comprehensive strategy development services to help you:

• Define your unique brand voice and target audience.
• Set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing goals.
• Identify the most effective digital marketing channels to reach your audience.
• Develop a data-driven strategy aligned with your budget and resources.
• Receive ongoing support and guidance throughout the implementation process.

What's included in our digital marketing strategy development?

• Discovery workshop: We'll work closely with you to understand your business, target audience, marketing goals, and current efforts.
• Competitive analysis: We'll analyze your competitors' online presence to identify their strengths, weaknesses, and opportunities for differentiation.
• Channel selection: Based on your goals and target audience, we'll recommend the most effective digital marketing channels, such as:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Influencer marketing (optional, additional fees may apply)
• Strategic planning: We'll develop a customized plan outlining specific tactics and actions for each chosen channel, including:
  • Keyword research and optimization (SEO)
  • Ad campaign creation and management (PPC)
  • Content calendar development and content creation (content marketing)
  • Email marketing automation and campaign management
  • Social media content strategy and posting schedule
• Performance tracking and reporting: We'll track key metrics to measure the success of your strategy and make data-driven adjustments as needed.

Benefits of a custom digital marketing strategy:

• Gain a competitive edge: Stand out from the crowd with a targeted and effective marketing approach.
• Maximize your return on investment (ROI): Allocate your resources efficiently and focus on activities that deliver measurable results.
• Increase brand awareness and website traffic: Attract a wider audience and drive more qualified visitors to your website.
• Generate leads and conversions: Convert website visitors into leads and customers through targeted marketing efforts.
• Gain clarity and direction: Have a roadmap for your digital marketing activities, ensuring you're working towards your goals.

Pricing:

• 6-month digital marketing strategy: 156,000 LKR
• 12-month digital marketing strategy: 288,000 LKR

Additional Information:

• Our strategies are designed to be scalable and can be adapted to your specific needs and budget.
• We offer ongoing support and consultation throughout the implementation process to ensure your strategy remains effective.
• We provide regular reports to track progress and measure the success of your digital marketing efforts.